YouTube Old Spice Commercial: Social network statistics

July 22, 2010 By 2 Comments
YouTube Old Spice Commercial: Social network statistics

Last week we brought you the news about the Old Spice campaign, in which their mascot – Isaiah Mustufa – answered questions from users that were submitted through various social networking sites including Facebook, Twitter and even YouTube.

According to Jack Marshall over at clickz.com, the campaign – created by the agency Wieden + Kennedy – only ran for three days, with the very first videos (of over 180) being published on Monday. The campaign has definitely scored some pretty impressive statistics.

In just seven days since the campaign was launched, a total of 183 individual video responses have been posted onto the Old Spice Guy’s YouTube channel. As of 9am on Monday, July 19th, the videos had managed to accumulate 35.7 million individual views.

Even Mustafa’s final video reply – which was addressed to “everyone” – has managed to amass nearly 2.5 million views and over 5,800 comments. It looks like it has done wonders for Old Spice’s official Twitter account as well. By Monday morning, it had a total of 94,000 followers.

You can read more via the link above.

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  • http://www.beema.com sctoy

    By pretty much every metric (accept sales where the data is yet to be released) the campaign was a huge success. The question becomes how do small and mid size companies do something similar without the budget of Old Spice. Here is one idea, http://bit.ly/bCxs72.

  • lippmannwouldroll

    Despite the excitement around the campaign, some close to the media industry spoken to by Lippmann Would Roll question the moral underpinnings of what one person called “advertainment” and using the audience to help sell products back to the audience. Questions about ethics are unlikely to stop future iterations of Old Spice’s campaign as advertising isn’t new to questionable ethics practices. As one advertising executive recently said, “People in advertising spend a lot of their time dealing with ethical choices, and those choices are almost never black and white. They’re subtle, shades-of-gray choices.” Read More: http://bit.ly/dzyYnk