Enterprise Marketers: 10 ways to control Foursquare

There’s no doubt that foursquare, the location-based social network, is gaining huge popularity as it now has nearly 2 million users with 15,000 more joining every day. For enterprise marketers it would be naive to ignore foursquare, but how best to have control over this tool for marketing purposes?

An article over on Earth Times tells how Awareness Inc., who provide on-demand social marketing management software, has released 2 free e-books to assist brands who want to learn more about how to use foursquare. One is called “The State of foursquare 2010” and the other is “Top 10 Ways Enterprise Marketers Can Leverage foursquare.” Both books are to be used alongside foursquare Perspectives which is a free foursquare search tool.

The aim is to give any enterprise brand with multiple locations advice on how to begin using foursquare within its marketing efforts. Perspectives, which has been available for 2 weeks, is a useful search tool for brands, agencies, reporters etc, to gain insight into various brands. Starbucks, McDonalds and Best Buy are among the top brands already searched for the most. The article then takes a look at 10 ways to use foursquare as part of a social media marketing strategy.

Awareness checked out various enterprise brands and asked how they were best utilizing foursquare. Some of the top ten ways include owning your venue, following your visitors, promoting check-ins, and identifying your most valuable customers. For the complete article with more suggestions go to earthtimes.org. Are you an enterprise marketer yet to get in on foursquare? We’d be interested in your comments on this.