2011 Ford Explorer release Debut via Facebook

It looks like the Ford Motor Company will be breaking away from tradition completely, when they introduce a new car next week. Rather than take to an auto show to unveil the redesigned 2011 Ford Explorer, they are unveiling it via Facebook instead.

As recently reported by Jennifer Van Grove over at mashable.com, the Ford Motor Company, along with Mike Rowe of the Discovery Channel’s “Dirty Jobs” series, will be taking to Facebook on July 26th, to reveal the new 2011 Ford Explorer.

The online Facebook reveal will also coincide with a big offline reveal in several cities across the country, but this does mark the first time that a major car company has skipped an auto show and opted for a web unveiling instead.

Ford’s head of social media, Scott Monty, said: “This is a very comprehensive online play that extends beyond just Facebook and involves several other web-centric elements that the company cannot reveal just yet,” adding that they wanted to reveal it in a totally different way.

On the reveal day, people can expect to see a number of different videos that introduces online users to the new vehicle. Monty said that some of the videos will serve as virtual walk-arounds that are designed to mimic the experience a person would get at an auto show.