Social Media UK News: New Stats

Media has been around in one form or another for years and in that time has seen a number of changes. Jamie Gavin, of Jay-G Media decided to take a closer look into how the media has been forced to go social – due to the huge choice of social media platforms now available to us.

Gavin has studied research conducted by comScore and found that 38.2 million people aged 15 years and older were online in May of this year – 9 out of ten of them visited a social network site. That one figure shows that social networking is the most popular online interest in the United Kingdom.

The numbers show that there has been a 13 percent year-on-year increase, and things are set to move up much quicker now that there are higher engagement levels on social media sites. In the past year we have spent 54 percent longer on these sites than we did in 2009 from 4.9 hours to 7.1 hours on average.

For those not in the know when you mention the likes of Facebook or Twitter, they believe that these two services are what represents social media – but they are only a small percentage of this much larger picture. Going back 5 years this form of media was unknown to most – now it is part of consumer, business and everyday life for a huge percentage of those in the UK.

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