Foursquare Domino’s Pizza Promotion Helps Growth

International pizza delivery corporation Domino’s Pizza has revealed a 29% surge in pre-tax profits to £17.5 million recently. And the company says that the strong increase in its online sales is thanks to its promotions on local-based mobile app Foursquare, as well as social media.

According to an interesting article over at brandrepublic.com – which was written by John Reynolds – the takeaway company has reported a like-for-like sales increase of 13.7 percent in 553 stores, in the 26-week period ending on June 27th of this year.

Domino’s Pizza has now got 627 stores in the UK alone, after 19 new stores were opened during this period. And the company, which is now celebrating 25 years of business – says that it’s on track for a further fifty-five stores to be opened sometime in 2010.

The group has highlighted its e-commerce business, as its stand-out performer. The company went on to explain that its e-commerce unit had grown by 61.4% in the period, and that its online sales now accounted for 32.7% of its overall UK delivered sales.

It was only in May of this year that Domino’s launched its nationwide promotion on Foursquare, which encourages users to check-in at its outlets. It really just goes to prove how social media and social networking can help boost a business’s profits.

You can read more on this story via the link above.

  • Sammy Hickman

    How did Foursquare improve Domino's growth? It was the WORLD CUP! WORLD CUP! This article is pretty ridiculous. Tina, this is the worst reporting I have ever seen. Anyone who can do a Google search and can find the following:

    Domino's announced, "said first-half profit rose 30 percent, helped by World Cup soccer matches and sponsorship of the “Britain’s Got Talent” television show.

    Domino’s was helped as customers watched World Cup matches at home on television, plus a “Two for Tuesday” advertising campaign that started last August. Second-quarter gains in sales at stores open at least a year of 17 percent were “spectacular,” said Paul Hickman, a KBC Peel Hunt analyst.