B2B Social Media Marketing: Tips to stay ahead

We now live in a world, where social media and social networking play a big role in people’s lives. And it’s not just ordinary people who have jumped on the social media bandwagon either, as businesses have also started getting in on the social media marketing action.

But what do B2B services really need to focus on, if they want to have a viable social media presence? Well, an interesting article over at econsultancy.com – written by Matt Owen – takes a look at five tips to help B2B services to stay ahead in social media marketing.

The first thing the article mentions is to cut out that chat. In so many words, it means that you just need to tell them in plain English what it is you offer, what it’s for, and how it will benefit their business model. So social media basically cuts out the waffle!!

Another tip they mention is about providing a great sales experience. No matter what business you’re in, one of the biggest consumer and business dislikes is poor customer service. If you don’t have a direct point of contact if something goes wrong, you’ll fail.

Social media is a great way to make sure your teams know exactly what is happening with each other, and to make sure that the people you do business with know they can contact the right person directly. You can read more tips for B2B services via the link above.

  • http://www.themarketingmouse.com Chadrack

    Interesting read. Not really knowing how to take advantage of the social media craze can cost many a B2B service to lose their share of the market.

    Unfortunately many social media advocates will want you to put the networking aspect of this social networks first. But businesses must always be businesses. You truly need the right mentality to make it work.