Gulf of Mexico Oil Spill Stats: Twitter, Google, YouTube

For several weeks it seems we had a voracious appetite for all the news about the Gulf of Mexico oil spill but recently it seems as though it’s been less in the limelight, even though the problem goes on and there’s an awful long way to go as far as a cleanup is concerned.

Millions of gallons of oil have now been spewed into the ocean from the BP spill and the environmental catastrophe has been extensive with oil reaching the coastline and affecting wildlife and seabirds. However according to an article on Mashable by Jolie O’Dell, as far as social networking sites such as YouTube, Twitter and Google go, the discussions are winding down.

On Twitter for instance, tweets about the oil spill have dropped sharply. The term “oil spill” appeared in .17% of tweets at its height on June 15. However that has now fallen to between .02% and .05%. Over at YouTube it seems the picture is much the same. Figures from TubeMogul show that at its peak, clips were being uploaded to YouTube about the oil spill at the rate of 1,021 videos per day. Whereas this month that figure has dropped to an average of 226 clips per day, a 78% drop.

Taking a look at Google reveals that the term “oil spill” reached its peak around May 27 but has fallen ever since. News reports have also dropped, reflecting that when people in general start to become less interested, then so do media outlets.

To find out more and see the graphics go to Do you think its human nature that the public lose interest in a topic, or maybe you feel the impetus should remain all the time the problem remains? We’d be interested to hear your thoughts on this.