Toyota recall of some Lexus models starts in Japan - Online Social Media

Toyota recall of some Lexus models starts in Japan

July 2, 2010 1 Comment

Toyota has announced yet another recall, this time involving its Lexus brand of vehicles. 270,000 vehicles are affected by this latest recall, which is to do with a defective component in the engine. The Japanese company will begin the recalls on July 5, 2010.

The recalling of 270,000 Lexus vehicles is expected to cost the automaker 20 billion yen ($228 million), but it is more to do with the damage to its brand rather than the damage to its bank balance. The amazing thing is, after this latest recall news, Toyota share increased by 0.3 percent – although maybe this latest setback has yet to grow in media attention, which is when we could see Toyota shares fall.

Toyota recall of some Lexus models starts in Japan

For more details on this visit BusinessWeek

Would you still purchase a Toyota or Lexus?

Related Stories

  1. Lexus Recall: Maybe another for Toyota in 2010 Lexus Recall: Maybe another for Toyota in 2010
  2. Toyota and Digg: Social media marketing to interact with consumers Toyota and Digg: Social media marketing to interact with consumers
  3. Social Media and Kellogg’s Cereal Recall In 2010 Social Media and Kellogg’s Cereal Recall In 2010
  4. iPhone 4 Recall Rumor Spread Via Twitter iPhone 4 Recall Rumor Spread Via Twitter
Filed Under: Quick Reads Tagged With: , ,
  • ken

    Quality issues have always plagued Toyota just like every other automaker. After the big fines and bad publicity followed keeping them secret, Toyota is starting to come clean. I wouldn't buy a Toyota if my life depended on it (and in light of recent quality issues, it probably does).