AOL Sells Bebo: Loss for Social Media Service

It seems that social networking site Bebo is not the name it used to be. A month or two ago AOL announced plans to sell or even shut down Bebo, and today AOL has announced it is to sell it to Criterion Capital Partners.

According to an Associated Press report on crainsnewyork.com, unlike the giants of social networking Facebook and Twitter, Bebo, founded in 2005, has never managed to gain as much popularity. AOL purchased Bebo just over 2 years ago for $850 million but hasn’t managed to make headway with the site as much as it would have liked.

AOL’ s attempts to use Bebo to send traffic to its other ad-supported websites didn’t pay off. ComScore inc., said that Facebook for instance had 210 million users in February whereas Bebo had only 5 million users.

Criterion Capital Partners LLC is a private investment firm and the California company has declined to say the purchase price for Bebo, though most feel it would be only a small proportion of what AOL paid for Bebo. For more on this go to crainsnewyork.com. What do you feel about the decline of Bebo? We’d be interested to hear your thoughts.

  • Guest

    I agree that the new company probably haven't even paid for half of the price AOL coughed out. Hoqwever , it's true that Bebo in recent years has and still is witnessing a decline. I , myself am a bebo user but also a facebook user too and i see more and more people mopving to facebook. Figures says it all really. I don't really know how the new company plan to change bebo but to me and many others it may have already lost it's peak along time ago.