Law Firm Social Media Marketing

Over the last few years, law firms have turned to online channels and social media as a way of marketing themselves. However, with such a shift in marketing, the cost of online advertising has unfortunately gone through the roof.

As reported by Aaron Schoenberger at thebrainchildgroup.com, the increased cost has unfortunately pushed many of the smaller law firms out of the market. But on the other hand, the bigger law firms are overpaying for their online marketing and have no clue.

Just as an example in regards to Pay-Per-Click (PPC) ads, law firms who were originally spending just $5 per click to rank on the first page of Google for “Los Angeles Entertainment Lawyer,” are now paying around $15 plus per click.

And with an average online conversion rate of 1-2%, such law firms would spend around $1,500 on PPC ads before they get a hot lead and hopefully convert it. Many large law firms receive 300-1,000 per day on PPC ads, which works out at $4,500 per day.

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