Facebook Should be More Transparent for Positive PR

The huge social networking site Facebook is being advised to be more transparent in its dealings with privacy settings, by PR professionals, following recent controversy. There have been many criticisms made about Facebook recently from individuals and organizations and the latest surrounds the new privacy policy that is due soon.

Changes to the policy will require users to opt out of sharing some information retained on Facebook, according to an article by Peter Hay on PR Week. According to the article Christian Mahne, Lansons Communications head of digital, said, “‘The PR damage comes from the very public reversals Facebook is now considering, but on the other hand it is better off ditching a terrible policy than clinging on to it.”

Many people feel that the series of privacy breaches in recent times on Facebook has led to major concerns which Facebook need to address by being more transparent. Pete Hendrick, Rocket Communications MD, feels that Facebook should avoid any grey areas around privacy issues and give clearer guidelines about data policies.

Facebook have issued a statement to say that they are working on new innovations with more comprehensive controls that will also be simpler to use. For full article go to prweek.com. Do you agree that Facebook needs to become more transparent in its workings? Do you think the recent controversy has done irreparable harm to Facebook, or maybe you feel the criticisms will soon pass? We’d be interested to hear your comments.