Social media marketing legal implications explained

We all know the importance of social media marketing, as it is one of the best ways for a business to get its brand out there. However, as with all advertising there are a number of legal implications. Once you have understood these, then you will be able to get much more from Twitter, Facebook and other social media sites than you ever thought possible.

Blake Lapthorn and Simon Stokes from Lexology have gone into extreme detail to explain these risks for you and aims to help you understand them better. People assume that social media marketing is all about conversations about a certain brand, but we all know that certain things that will be said can have legal risk for publishers.

Examples of these include disparaging/defamatory comments reusing social media content without permission, advertising laws and more. There are a number of ways where you can manage this risk.

Always make certain that you have control over your web presence, make certain that contracts are in place when you use a design agency. Make certain that you never duplicate any of Facebook or Twitter’s products or services.

There is so much more that you need to know, for a more in-depth look visit Lexology