Social Media Marketing: Infogroup Helps Direct Marketers

It certainly seems that everyone and their dog wants in on social media, the news that Infogroup is to expand into social marketing proves just that. By using a number of new tools, the company is able to engage more with customers and then offer them a much better product.

With Infogroup’s product offering as well as the ability for marketers to have access to in-depth knowledge will work like nothing that has been seen before. The company has said that they will lead the way, by taking what they know in marketing data and then overlay it onto a social intelligence – they then hope to analyze the market in a way that they have never done before.

The social media aspect side of things includes strategic consulting on sites like Facebook, Flickr Twitter and YouTube – as well as iPhone app development. Infogroup also has something new called SMASH.

SMASH allows those signed up to engage in a certain topic, without the need to be in a centralized location. This feature will take all the related content from all social outlets and add them into one location – all in real time.

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