Ford Motor Co: Read Facebook updates and Twitter at 70MPH

The more that social media and social networking grows the more people will want to have easy access to it no-matter where they are, however this has set a big challenge for Ford’s Infotronics Research & Advanced Engineering team.

The head of this team is called Venkatesh Prasad, he is responsible for ensuring that the team develop and integrate software for Ford’s vehicle’s, he also has the hard task of bringing social networking to future vehicle’s.

Whilst bringing social networking to a vehicle would probably be easy for Prasad there are a few things he has to consider, such as choosing to display the correct information for drivers and passengers.

Location-based apps are a huge consideration as well, however as you may not be stationary ensuring a stable data connection will be extremely difficult.

Details regarding Prasad’s plans are not fully known for obvious reasons, however it is believed that he will perhaps utilize existing social smartphone apps and will almost definitely use voice controls, you can find out more by checking out the link below.

Would you like social networking functionality built into your car?

Update

Ford have stated that any social networking functionality they add to future vehicles will utilize voice controls, drivers should always be concentrating on the road.

Source: InformationWeek

  • http://scottmonty.com Scott Monty

    Thank you for covering this topic. As you can see, we’re passionate about technology and innovation at Ford Motor Company.

    But I’d like to register a strong objection to your headline. We are NOT making it possible nor encouraging people to read their updates while the car is in motion. In fact, we restrict that capability. We’re talking about text-to-voice functionality that keeps the driver’s eyes on the road and hands on the wheel.

    For more information on how the system works, please visit http://www.syncmyride.com and http://bit.ly/MyFordTouch

    Scott Monty
    Global Digital Communications
    Ford Motor Company