For those who wish to learn all about social media and the marketing aspects that go with it, then the B2B Marketing series is worth a read. This has been supported by the MarketingProfs B2B Forum, which you can register for.
Mashable have taken a long hard look on this subject, one that many business will be taking up – this was evident from the Social Media Worldwide Forum a few days back, where it was said that businesses will be using social media much more. Who would have though that something that was thought up as a bit of fun for people in their spare time would become a serious marketing platform for companies?
We as individuals use social media to market ourselves all the time, so why not business-to-business? There was a recent study that showed that 60 percent of B2B marketers are looking to increase their social networking spending on marketing.
We know that Twitter and Facebook are non-B2B, but they still offer great opportunities so should not count them out. The hardest part with marketing with social media is in its implementation, by visiting Mashable they offer the best tips to get your business the social media attention it deserves.